Customers rarely convert immediately, often taking their time to decide. In case you are resting all your marketing ambitions on the hope that first-time visitors will make a purchase, you’re going to have issues making any money. During a first visit, more than 95% of your visitors are not ready to make a purchase. It takes time to build trust, instil confidence and build a relationship.
A lead magnet is intended to enable you to capture the email address of these guests with the goal that you can guide them back to your business sales funnel. Lead magnets are designed for the 99% of visitors that leave your site without making a purchase.
So, if you want to capture these prospect`s email addresses, you should take the time to create a powerful and effective lead magnet.
Step 1: Research Your Competitor’s Lead Magnets
To start with, research your competitor’s lead magnets by looking at the offers that they provide. You shouldn’t duplicate their offers, but you can use your research to guarantee that you’re putting forth something unique and more engaging than what your opposition is offering.
This research will give you a superior feeling of what your potential buyer`s need. When choosing your offer, utilize the below information as the offers will generally fall into one of these categories:
- Video tutorial
- PDF, downloadable guide or eBook.
- Discounts or coupons
The medium that you decide for your offer will depend on your market. Other readable content and PDF are useful when you do not offer a tangible product.
For instance, if you offer digital goods or services, your visitors will expect digital offers. However, downloadable content can be applied to almost any industry.
While making your offer, the medium isn’t so important as the actual content. Regardless of whether you film a video instructional exercise or set up a downloadable guide, you have to pick a point that your potential buyers would be interested in.
Step 2: Researching the Top Concerns of Your Potential Buyers
This step will help you choose a topic for your lead magnet. People want solutions and valuable information. So, they need to be provided with the answers or facts that they need.
Learning more about the top concerns of your target demographic can be done in several ways. You can search forums and communities, look at the inquiries that individuals ask most often on those websites. You can also look at social media comments including comments on both you and your competitor`s social media accounts. Social media serves as the most preferred method of communication for most consumers.
A little bit of keyword research can likewise enable you to discover a topic. See what keyword phrases are searched for most frequently. Focus on keyword searches related to inquires or concerns.
After you’ve looked into the best worries of your potential buyers, you’ll have a topic to talk about. This topic should be the concentration of your free content. Whether in a PDF, video, or an online course.
Step 3: Create a Killer Title and Sub-title
Once your offer is ready, the rest is a simple task. Now, you need a great title and sub-title. Be specific and keep your title straightforward. Also, ensure you address the issue or concern that you guarantee to tackle in your free content. The sub-title follows up on this promise by making it obvious to your visitors what they’re about to read.
You should apply this same tip on the rest of your web page. Ensure that your prospects understand exactly what they’re about to sign up for, by sticking to the point and keeping the content simple and direct. Remember, the whole objective of the page is to get visitors to sign up to your email list by offering free content.
A lead magnet is an invaluable tool used for growing your email list. But, there are more steps that you can take. If you’d like more powerful marketing tips, as well as a way to generate conversion-ready internet marketing prospects every month, click here to learn about my done-for-you system.