Small business is at the heart of our economy. With so many small business owners struggling to find their way, we have put together this blog post with some useful information on how you can help your local business rank higher in search engine results pages (SERPs) by using SEO services tailored for a smaller geographic area. 

What is Local SEO?

Local SEO is the process of optimizing your website so that it ranks higher in SERPs for a particular geographic location. SERPs stands for Search Engine Results Pages.  

Local SEO services are specifically designed to help small businesses increase their online visibility and customer base by serving targeted searches, such as “small business marketing” or “local landscaping”. These services can be tailored to fit any size company’s budget. 

Why is Local SEO important? 

Importance of Local SEO

The Importance of SEO for small businesses: With so many services online, it’s difficult to stand out from the crowd. Becoming visible on search engine results pages (SERPs) can be an effective way to grow your business and increase revenue.  

Gain more online visibility:  

Local SEO provides an alternative to traditional advertising methods, such as television or radio ads. With local search engine optimization for businesses, you can reach a specific geographic region of the country which is more likely to be interested in your product or service rather than just hoping people will stumble upon you online through other marketing channels. 

Get traffic for the most relevant searches:  

Local SEO is a guaranteed way to generate traffic for the most relevant searches being performed by users in your geographic area. 

Stay ahead of the competition:   

Local SEO can be an effective strategy when it comes to staying one step ahead of competitors. If you’re not actively working on improving your local rankings. 

Reduce advertising costs:   

Local SEO can be an effective strategy for reducing advertising costs. If you want to improve your rankings locally, one of the best things that you can do is alter your content marketing strategy. You may also need to do some outreach so as to increase visibility even more. 

Gain repeat customers:   

Local SEO can be an effective strategy for helping to gain repeat customers. The more visible your business is in the search engine results pages (SERPs) and on other directories, the better chance you have of getting people who are looking for businesses like yours in the areas you cover.  

Local SEO vs International SEO what is the Difference? 

Search engine results pages (SERPs) are different for local searches than they are for international. Local search engines usually provide links to the websites of businesses located in proximity, whereas a global search can link you with any company on earth that has an online presence. Therefore, small business owners need to utilise both SEO practices.  

Who can benefit from Local SEO? 

Anyone who wants to grow their business by targeting local searches can benefit from Local SEO.  

The following are some of the ways you might be able to use Local SEO:  

If your shop is in a small town, it will rank higher for queries according to location. 

If someone searches Google for a local plumber in London, then your company will come up on the first page of results. 

when population density is low, a site can rank higher in SERPs for specific keywords. An effective way to ensure that your site ranks high on major search engines is by utilizing SEO techniques like keyword research and link building. 

Larger companies might be better suited for larger search terms, whereas smaller niche e-commerce sites might have a higher success rate with local keywords. 

Local SEO benefits a company in many ways, such as providing higher rankings on the first page. 

What’s the Future of Local SEO?   

local SEO should be at the front of a business owners mind because it is more cost effective and provides better results than national and global. 

Local SEO will always be relevant to small businesses, as long as they are available in close proximity to customers who have utilized Local search engines like Google Maps or Yahoo! 


I believe that small businesses should prioritize local SEO over other types. Local search engines are the most popular and provide better results than national or global-minded search algorithms. 

If you’re a small business owner, chances are that you don’t have the time or resources to focus on your SEO.  

Anika Digital Local SEO is here to help! We offer affordable and effective local SEO services for businesses of all sizes. Our team has been in the industry for over 10 years, and we know what it takes to rank higher in search engines like Google.  

Contact us today so we can show you how our local Seo services will increase your customer base and grow your company’s revenue!  

Call now at 020 8432 9668 or visit